About us
Fine jewelry designed to bind generations.
Perpetua name; meaning “everlasting” in Latin, which can be traced back to 10th century BC and amazingly still in use.
As Perpetua, we are inspired by the captivating charm of timelessness, by the creations were dated long before us and still will be long after we are gone. A small rebellion to our world which anything is to fade out and forgotten.
While designing our pieces, we tend to look up to nature to challenge time; planets, asteroids, auroras, heavenly shaped gardens.. Creating our universe with 14K gold, exquisite diamonds and colored gems.
BEHIND THE SCENES OF PERPETUA
Craftsmanship & Atelier
Our philosophy is to leave a better world than we found to next generations, as Perpetua Team we believe sustainability and tradition, therefore our production is based in Grand Bazaar where the craftsmanship is going through generations and traced back to Byzantium Era. Our craftsman is creating masterpieces with up to date sustainable methods, with their ancient roots and knowledge by their ancestors.
The Everlasting Heritage
We believe that jewelry is way more than precious stones and metals; that It binds generations with a visible link. We call it “The Everlasting Heritage”. We aim to master in making timeless craftsmanship even though you bought it for yourself deep inside you will realize that you want to save it for the next generation. In a world which fast living and fast fashion is promoted, Perpetua aims to create such pieces that are dateless and will not fade out.
Designer
Mendi Avadya Arditi, founder and creative director of Perpetua, studied Textile Development and Marketing in İstanbul Technical University and Fashion Institute of Technology, New York. After working several years in fashion industry she decided to follow her dreams and create her own brand. Inspired by the precious heirlooms and unforgettable memories of her grandmother; wholeheartedly supported by a special friend, they created Perpetua.
